From Edward de Bono comes a groundbreaking exploration of creativity and problem-solving, introducing a powerful way to think beyond traditional logic.

In a world where most thinking follows predictable patterns, de Bono challenges readers to break free from linear reasoning and embrace “lateral thinking”—a method of approaching problems from new and unexpected angles.

Through practical examples, techniques, and thought exercises, this book shows how shifting perspective can unlock innovative ideas, solve complex problems, and improve decision-making in everyday life.

Rather than relying on step-by-step logic alone, lateral thinking encourages creativity, curiosity, and the willingness to challenge assumptions.

Insightful, practical, and thought-provoking, this book has influenced how individuals and organisations approach innovation and critical thinking.

✨ Genre: Non-Fiction / Self-Help / Psychology
🌶️ Spice Level: None

📚 Series: Standalone

Smart, practical, and empowering—perfect for readers looking to boost creativity, think differently, and develop innovative problem-solving skills 💡📖